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Privacy Policy

Last Updated: September 22, 2025

At The Mental Lens LLC, we’re committed to protecting your privacy and ensuring your experience is both safe and empowering. This policy explains how we collect, use, and safeguard your information when you visit our website or make a purchase through our store.


Information We Collect

We may collect the following information:

Personal Data (for orders and subscriptions):

  • Name, billing and shipping address

  • Email address and phone number

  • Payment information (processed securely via Stripe, Apple Pay, Google Pay, or PayPal — we do not store full payment card details on our servers)

Usage Data:

  • Pages visited, time spent, browser type, and device info (via cookies and analytics tools)

Optional Inputs:

  • Responses to forms, surveys, or downloads (e.g., Mental Reset Toolkit or newsletter signup)


How We Use Your Information

We use your data to:

  • Process and fulfill orders, including shipping via our print-on-demand partner Printful

  • Deliver digital content such as toolkits, blog updates, and resources you request

  • Improve site performance and user experience

  • Send limited post-purchase follow-up emails, such as invitations to review products you ordered
  • Communicate updates, promotions, or new offerings (only if you opt in)

  • Maintain transaction records for accounting, tax, and legal purposes

We do not sell or share your personal data with third parties for marketing purposes.


Sharing of Data

  • Order Fulfillment: Customer order information (name, shipping address, product ordered) is shared with Printful solely for the purpose of producing and shipping your order.

  • Payment Processing: We use Stripe and PayPal to process payments securely. Your financial details are handled directly by these providers and are not stored on our systems.

  • Legal Compliance: We may retain order information as required for tax and legal obligations.


Cookies & Tracking

We use cookies to:

  • Analyze site traffic and engagement

  • Remember preferences

  • Improve performance across devices

You can disable cookies in your browser settings, though some features may be affected.


Data Security

We take reasonable measures to protect your data, including:

  • SSL encryption

  • Secure checkout and form handling

  • Limited access to customer and subscriber information

However, no method of transmission is 100% secure. By using our site, you acknowledge this risk.


Your Rights

You may:

  • Request access to the data we hold about you

  • Ask us to correct or delete your personal information (subject to legal/tax record-keeping requirements)

  • Unsubscribe from marketing communications at any time

To make a request, contact us at [email protected].


Third-Party Links

Our website may contain links to websites operated by third parties. We are not responsible for the privacy practices or content of those websites. We encourage you to review their policies before providing personal information.


Information Provided on Website

All information we provide is in good faith and derived from sources we believe to be accurate as of publication. However, we make no guarantees of completeness, reliability, or accuracy. To the extent permitted by law, we are not liable for any loss arising from reliance on information provided on the website.


Policy Updates

We may update this Privacy Policy from time to time. The “Last Updated” date at the top will reflect changes. Continued use of the site implies acceptance of the updated policy.

The Mental Lens LLC 8401 Mayland Dr #4432 Richmond, VA 23294

Registered in the Commonwealth of Virginia. This business address is for registration purposes only.

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